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Fashion/Commercial Modeling

Two main forms of photographic modeling exist: fashion modelling and commercial print modelling. Fashion models appear in fashion magazines, editorials and model for high fashion designer label campaigns. Fashion Models are what you see on the Fashion and Commercial Modelingrunway of designer fashion shows (i.e. what you see on Fashion File and Fashion Television). Either a Fashion Model or a Commercial Print Model can appear in print beauty campaigns modelling for a beauty product i.e. make-up, skin care, hair products or perfume. Fashion models have very specific age, size and height requirements.

Commercial modeling encompasses 90% of the industry. In commercial modelling, the model is selling a product; the model is holding a Pepsi can, standing by a computer, playing a sport, or eating cereal at breakfast. The commercial model is selling a product or may be representing a service or a company. Spokesmodels are also commercial models. Commercial models come in all shapes and sizes, as long as they are marketable and "bookable." Height is not a requirement for Commercial modelling. Commercial models could be beautiful or they may also be ordinary, attractive, interesting, or even, character types. In Commercial modeling, often the client is looking for “real people for print” to appeal to the every day consumer. Commercial models also act in TV commercials and can represent the product both in a TV Commercial and in a Print Campaign i.e. magazine advertisement, posters, billboards etc

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